Our ships have completed their scan of the area and found nothing. If the Millennium Falcon went into light-speed, it'll be on the other side of the galaxy by now.
User Interviews
Competitor/Comparator Persona Development
Journey Mapping
DesignStudio
Interface design
Wireframes
Testing
Technical Blue Print
Rapid Prototyping
Usability Testing
Sketch
Invision
Adobe CS
Keynote
Zeplin
UX Lead
UX Research Assist
UI Designer
Scrum Master
Robert - Ux Researcher
Larry - Product Manager
Nicolas -Developer
Chris- Developer
Dollaride's visions relied greatly on a efficient way of creating and entering effective routes however there is currently no streamlined route-entry process, so it takes a very long time, is complex and technical. The goal is to create a tool that be used by any Dollaride employee regardless of technical knowledge for efficient and effective route entry.
It was believe the above all else the time for route entry was the biggest problem at hand. And the clients number one concern was to drastically reduce the user complexity to allow for the tasks to be completed in a shorter length or time than current process.
Our findings were able to confirm the route entry process was long and complicated however also highlighted a underlying concern that was crucial to this tools success
Validation: Every user mentioned the importance of a more efficient way to validate the route is possible and accurate.
%20(2).png)
Dollaride has identified several new routes that they wish to digitise into their existing website, but the process is time consuming and requires back and forth input with the developer team.
Jon cares about the project and wants to get drivers onto beneficial routes, making them available to the riders as soon as the research is complete.
How might we assist Jon with streamlining the data entry process, and ensure ongoing confidence in the routes created?
My team and I were wanted to better understand the current process for route entry and it's pain points. The way we went about exploring this issue was to map out what Jon would need to go through for the start to finish using the original process.'
Each feature that the team decided to implement for the MVP route entry tool was directly due to data from users.
To ensure execution and that the tool was truly possible Ux and the Dev team teamed up to ensure we had a full understanding of how the tool would not only work but fit within constraints and was a solid MVP that is scalable for the future we envisioned for the product. To assist us with this feat we worked on creating a blueprint.
After testing mid fidelity wireframes and securing a full understanding of frontend and backend limitations my team and I wanted to make the flow easier to understand and we accomplished this by simplifying the language used in CTA as well as adding simple direction for each task tool.
The Validation flow proved to be hard to understand after mid fidelity testing so the mockups show simplification that we accomplished by removing the map and only showing errors one at a time. CTA were made larger and the format was kept as uncluttered as possible.
Further testing with the full Dollaride staff base prior to development (Phase 2)
Provide training so the full process from creation to live testing can be completed by one person
Merge the validation engine into the route drawing tool for seamless live correction and confirmation at
the same time (Phase 3)
Adding data-aggregation features to aid in preferred route creation (Phase 4)
Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. There is no magic formula to write perfect ad copy; it is based on a number of factors, including ad placement, demographic, even the consumer’s mood when they see your ad. A successful marketing plan relies heavily on the pulling-power of advertising copy.
Businesses often become known today through effective marketing. The marketing may be in the form of a regular news item or half column society news in the Sunday newspaper. The marketing may be in the form of a heart to heart talk with Mr. Brown on his prominent local television show.
Grabbing the consumer’s attention isn’t enough; you have to keep that attention for at least a few seconds. This is where your benefits come into play or a product description that sets your offer apart from the others.
Online ads are similar; consumers are so inundated with Internet advertising that your ad must be quick and catchy. Magazine advertising is the most versatile, but this is solely dependent on the size of your ad and how many other ads compete with yours. How you write your advertising copy will be based on where you will place your ad. If it’s a billboard ad, you’ll need a super catchy headline and simple design.
.png)
