Dollaride is a ride share company that focuses on Transits deserts and the Dollar Vans that serve those areas. Dollar vans traditionally run on word of mouth route to find passengers who need to be taken to public transit hubs. Dollaride's mission is to evolve this community focused commuting system to a more reliable and structured form of transportation that allows driver to run specific routes where passengers will be waiting.
User Interviews
Competitor/Comparator Persona Development
Journey Mapping
DesignStudio
Interface design
Wireframes
Testing
Technical Blue Print
Rapid Prototyping
Usability Testing
Sketch
Invision
Adobe CS
Keynote
Zeplin
Lead UX Stragety
UX Research-Assist
UI Designer
Scrum Master
Robert - Ux Researcher
Larry - Product Manager
Nicolas -Developer/Research
Chris- Developer
Dollaride's visions relied greatly on an efficient way of creating and entering effective routes however there is currently no streamlined route-entry process. It takes a very long time, is complex and technical. The goal is to create a internal tool for the Dollaride team. The product goal is to ensure this tool could be used by any Dollaride employee regardless of technical knowledge for efficient and effective route creation & entry.
It was believed that above all else the time for route entry was the biggest problem at hand. And the clients number one concern was to drastically reduce the employee complexity to allow for the tasks to be completed in a shorter length or time than current process without sacrificing accuracy and effectiveness of routes.
Our findings were able to confirm the route entry process was long and complicated however also highlighted a underlying concern that was crucial to this tools success
Validation: Every user mentioned the importance of a more efficient way to validate the route is possible and accurate.
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Dollaride has identified several new routes that they wish to digitise into their existing website, but the process is time consuming and requires back and forth input with the developer team.
Jon cares about the project and wants to get drivers onto beneficial routes, making them available to the riders as soon as the research is complete.
How might we assist Jon with streamlining the data entry process, and ensure ongoing confidence in the routes created?
My team and I were wanted to better understand the current process for route entry and it's pain points. The way we went about exploring this issue was to map out what Jon would need to go through for the start to finish using the original process. This resulted in the realization that Jon would have to go back and forth with the development team about 10 times to complete the process. And it would take 4-6 weeks for Jon to finalize a single route.
Each feature that the team decided to implement for the MVP route entry tool was directly tied to data shared to us from the Dollaride team. There were feature that simply were a must. The tool must have visual interface and must be able to validate said route for accuracy and be editable for optimization. Below you can view our selected features and direct data points that leads to that decision.
Users overwhelmingly reported that they desired a visual interface that utilized mouse functionality to simplify the process of route entry. To achieve this Google Maps API was selected to allow the users to click on each decision point on the map, i.e. start, end, and turnings. This function could also be utilized to add any number of passenger stops
An equally strong trend reported by users was their concern regarding manual data entry, and the errors that may ensue. Continuing to implement a visual interface intended to simplify, a series of basic scripts are proposed that will highlight potential errors by examining set waypoint parameters, suitable to the business needs
A significant pain point in the process of route entry is amount the time it takes to complete, most notably in the back and forth with developers. The processes described on this page could be developed to save directly on to the Dollaride database, with the ability to edit as well as any changes made through error control validation immediately able to overwrite, negating lengthy reworks
To ensure execution and that the tool was truly possible Ux and the Dev team teamed up to ensure we had a full understanding of how the tool would not only work but fit within constraints and was a solid MVP that is scalable for the future we envisioned for the product. To assist us with this feat we worked on creating a blueprint.
After testing mid fidelity wireframes and securing a full understanding of frontend and backend limitations my team and I wanted to make the flow easier to understand and we accomplished this by simplifying the language used in CTA as well as adding simple direction for each task tool.
The Validation flow proved to be hard to understand after mid fidelity testing so the mockups show simplification that we accomplished by removing the map and only showing errors one at a time. CTA were made larger and the format was kept as uncluttered as possible.
Further testing with the full Dollaride staff base prior to development (Phase 2)
Provide training so the full process from creation to live testing can be completed by one person
Merge the validation engine into the route drawing tool for seamless live correction and confirmation (Phase 3)
Adding data-aggregation features to aid in preferred route creation (Phase 4)
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